Rob Sheppard has had a long-time and nationally recognized commitment to helping photographers become better photographers, regardless of the equipment and technology. He was the editor of Outdoor Photographer magazine for 12 years and was the original editor of PCPhoto (now Digital Photo). Now he is editor-at-large.
He is also the author/photographer of over thirty photo books, including The Magic of Digital Landscape Photography, The National Geographic Field Guide to Photography - Digital, and Adobe® Photoshop Lightroom for Digital Photographers Only. He writes regularly for Outdoor Photographer and teaches around the country, including workshops for the Palm Beach Photographic Centre and the Light Photographic Workshops. His Web site for workshops, books and photo tips is at www.robshepppardphoto.com, and his blog on nature and photography is at www.natureandphotography.com.
As a photographer, Rob worked for many years in Minnesota (before moving to Los Angeles), including doing work for the Minnesota Department of Transportation, Norwest Banks (now Wells Fargo), Pillsbury, 3M, General Mills, Lutheran Brotherhood, Ciba-Geigy, Anderson Windows, and others. His photography has been published in many magazines, ranging from National Geographic to The Farmer to, of course, Outdoor Photographer and PCPhoto.
He and his wife, Vicky (married 30+ years), live in the Los Angeles area. They have a son working on his Ph.D. in youth sports and education, and a daughter studying communications/journalism.
Just re-released: Successful Publication Photography by Rob Sheppard
Lesson 1: What Makes a Good Publication Photo?
Lesson 2: Selling Photos in a Challenging Market
Lesson 3: The Importance of the Idea Learn to work your idea for a specific market and edit your images for story, variety, and visual impact. Discover what it means to focus your material where it's most likely to be well received. Learn some ideas on how you might combine writing with photos for more impact.
Lesson 4: Developing the Query To be successful, you must make the jump and actually query a publication. How you make that query is very important, and this class will include the tips and techniques you need to create a query letter and sample photos.